Proactive Engagement

Stop Waiting. Start the Conversation.

Don't wait for visitors to click your chat bubble. AItocha watches for high-intent signals — time on page, scroll depth, exit intent, specific URLs — and automatically opens a targeted chat at exactly the right moment.

More conversations initiated vs passive chat
40%Higher lead capture rate with proactive rules
< 30sAverage time-to-engage on pricing pages
0Human agents needed to trigger outreach
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Common Challenges

Most visitors leave without ever opening the chat widget

The average live chat engagement rate is 2–3%. That means 97% of visitors who might have bought from you leave in silence. Proactive engagement flips that ratio.

You can't tell which visitors are high-intent

Someone spending 3 minutes on your pricing page reading the feature comparison is very different from someone who just landed from Google. They need different messages at different times.

Exit intent goes undetected until the visitor is gone

When a visitor moves their cursor to close the tab, you have a 5-second window to save the session. Without proactive rules, that window closes undetected every single time.

Scripted chat flows require developer work to build

Most platforms require JSON configuration, webhook setup, or a developer to build a multi-step bot sequence. AItocha Chat Flows are built in a visual editor — no code.

Features

Behaviour-based Engagement Rules

Trigger chat messages based on time on page, scroll percentage, exit intent, URL pattern, or any combination. Set a cooldown so the same visitor is never triggered twice.

Multi-step Proactive Chat Flows

Build a scripted conversation sequence that asks questions, presents options, and captures lead data automatically — all without a human agent in the loop.

URL targeting

Fire different messages on different pages. Visitors on the pricing page get a "Need help choosing a plan?" prompt. Visitors on the demo page get a booking flow.

Combine rules + flows

Use an Engagement Rule as the trigger to launch a Chat Flow. Targeting precision (who, when, where) paired with conversational depth (what happens next).

Cooldown protection

Every rule has a configurable cooldown period. If a visitor triggered the rule 24 hours ago, it won't fire again. Visitors are nudged, never spammed.

Engagement analytics

See which rules fire most often, which flows collect the most leads, and which pages have the highest proactive engagement rates.

How We Compare

Behaviour-based trigger rules (time, scroll, exit)Yes
  • Intercom: Yes (Expensive add-on)
  • Drift: Yes (Enterprise only)
  • Crisp: No (Basic rules only)
Visual multi-step chat flow builderYes
  • Intercom: Yes (Series, Pro+ required)
  • Drift: Yes (Enterprise)
  • Crisp: No
Included in base plan (no add-on)Yes
  • Intercom: No (Proactive add-on)
  • Drift: No (Enterprise pricing)
  • Crisp: No
Cooldown-protected (no visitor spam)Yes
  • Intercom: Yes
  • Drift: Yes
  • Crisp: No
Connects to AI for autonomous follow-upYes
  • Intercom: No (Separate AI product)
  • Drift: No
  • Crisp: No

Frequently Asked Questions

What triggers are available for Engagement Rules?

Time on page (configurable delay in seconds), scroll depth (percentage), exit intent (cursor moves to close tab), and URL pattern matching. Rules can stack multiple conditions with AND logic.

What's the difference between an Engagement Rule and a Chat Flow?

An Engagement Rule is the trigger: it detects a behaviour and fires a single message or opens a flow. A Chat Flow is the conversation sequence that follows — multiple steps, questions, and decision branches that capture data and guide the visitor.

How do I prevent a visitor from being triggered every time they visit?

Every Engagement Rule has a cooldown period in hours (default 24h). If the rule already triggered for that visitor in the cooldown window, it will not fire again.

Can I target specific pages only?

Yes. Set a URL pattern in the rule — exact match or wildcard (e.g. /pricing or /features/*). The rule only fires when a visitor is on a matching page.

Do proactive messages go through the AI, or are they scripted?

Both. A proactive message can be a static scripted message, a Chat Flow (multi-step scripted sequence), or it can hand off to the AI bot after the initial trigger for autonomous follow-up.

Does proactive engagement work on mobile?

Yes. Scroll depth and time-on-page rules fire on mobile browsers. Exit intent (cursor movement) is desktop-only since mobile doesn't have a cursor.

Start More Conversations — Without More Staff

Set up your first Engagement Rule in 5 minutes. Your AI handles the rest.

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